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MS in Marketing

Master your marketing skills in as little as one year!

Master your marketing skills in as little as one year.

The UIC Liautaud Master of Science in Marketing program provides essential concepts and tools for a career in marketing. The program is ideal for students and young professionals with non-business degrees looking to transition to a marketing position, or for business graduates seeking more specialized training in marketing. 

Our marketing program offers unique concentrations in multicultural and global marketing and in marketing research in addition to a concentration in advertising and communications. Or you can opt for a general MS in marketing, a flexible option that you can customize to your professional interests.

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The Changing Face of Marketing

Even if you have been in the marketing field for some time, the industry is changing rapidly. Now is a great time to get ahead of the curve and gain a competitive advantage in a growing field. This insightful video from the American Marketing Association highlights the seven major challenges in marketing today. 

Now that you know the problems companies face in marketing, our Master of Science in Marketing can help you be the one with the solutions!

Important Dates

International Applicants

Spring Semester Deadline
July 15

Fall Semester Deadline
February 15

Domestic Applicants

Summer Semester Deadline – MBA, MSA, MSM Only
March 15

Fall Semester Deadline – All Graduate Programs, MBA Priority
June 15

Spring Semester Deadline
November 1

This 34-credit hour program can be completed in as little as one year. This program is perfect for recent graduates who are looking to gain business knowledge in an exciting and growing area. For those looking to switch careers, this program provides practical skills in a rapidly growing career field.

Our marketing program takes advantage of our research faculty and couples theory with practical application. 

Marketing Core Courses

  • Marketing Management
  • Marketing Analytics
  • Marketing Research
  • Professional Presence


Capstone Course
In place of a thesis, each student will participate in a capstone course, which involves detailed analysis and problem solving with live cases. Students will work directly with sponsoring organizations and businesses on real marketing projects.

Students choose between three concentrations, Advertising and Marketing Communications, Global and Multicultural Marketing, and Marketing Research, to complete their degree.

Students may attend full time or part time. Students with basic business prerequisites can complete the program in as little as two semesters of full-time study. Students who have not completed the necessary prerequisites can begin in the summer term prior to starting the program in the fall semester in order to complete the program in 12 months of full-time study. Part-time students may begin any semester.

More Information

For a full list of courses offered, visit the Course Catalog .
To calculate Tuition (before scholarships, assistantships or financial aid), visit the Tuition and Fees pag e .

Careers in Marketing

In this program, you will learn how to:

  • Develop  integrated  marketing  strategies  and  solutions  that  address  market  challenges and exploit internal organizational and external market opportunities
  • Design, conduct, analyze, and utilize market research to aid managerial decision making
  • Create effective marketing tactics by configuring, monitoring, and managing elements of the marketing mix
  • Plan advertising and promotional campaigns, such as radio, television, print, outdoor, online, SEM
  • Monitor and forecast marketing and sales trends
  • Measure the ROI of marketing programs and by collecting and analyzing data
  • Develop, execute, evaluate and present effective digital and social media marketing campaigns
  • Use major tools in digital marketing for paid search ads, search engine optimization (SEO), organic social media, social media ads, and mobile marketing strategies
  • Tailor messaging and marketing activities to the unique needs of subcultures
  • Select and use the right marketing analytic tools to test alternative marketing activities and improve marketing outcomes
  • Conduct a brand image/identity research study and analyze the results


Career Outcomes

Marketing candidates are in high demand. In fact, marketing manager and marketing research analyst are listed as two of the “Top 25 Jobs” by U.S. News & World Report. Marketing manager jobs, with a median salary of $115,750, are expected to grow 12 percent, while marketing research analyst jobs, with a median salary of $60,300 are expected to grow 32 percent.

Job Titles

  • Marketing Manager
  • Marketing Research Analyst
  • Product Marketing Specialist
  • Social Media Manager
  • Digital Strategist
  • Brand Manager

Program Faculty

Lan Nguyen Chaplin, Associate Professor of Marketing

Lan Nguyen Chaplin

Associate Professor of Marketing
Head and shoulder photo of Anna Cui

Anna Cui

Associate Professor of Marketing
Benet DeBerry Spence against an orange wall

Benét DeBerry-Spence

Professor of Marketing

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Featured Courses

4 hours

MKTG 572 International Marketing

This course focuses on the marketing of goods and services beyond domestic markets. Learn about distribution; promotion and pricing strategies; socio-cultural differences; and the economic, political, and regulatory environments that influence international marketing strategy and decision making.

MKTG 562-563-564 Marketing Research & Analytics

This three-course sequence will show you how to collect and use all types of data (primary and secondary, quantitative and qualitative, analog and digital) to better understand a dynamic marketplace and make effective marketing decisions.

MKTG 567 Digital and Social Media Marketing

Learn how to develop, execute and evaluate effective digital and social media marketing strategies.


Consumers and users guide

Advertising and Marketing Communications

Study and analyze effective marketing tactics by designing, monitoring, and managing traditional advertising, social media and digital marketing campaigns. 

Courses include:
Consumer Behavior
Marketing Communication and Promotion Strategy
Digital and Social Media Marketing
Brand Management
Electronic Marketing

world map of dots

Global and Multicultural Marketing

Design marketing strategies with an emphasis on incorporating multicultural perspectives into the marketing mix.

Courses include:
Multicultural Marketing
International Business Operations
International Marketing

graph chart

Marketing Research

You’ll develop the quantitative and analytical skills to manage key marketing and business decisions as well as measure the effectiveness of sales and marketing tactics.

Courses include:
Consumer Behavior
Marketing Research II
Marketing and Business Intelligence