A survey maker that gets results
Conduct research, boost your brand, or just get to know an audience. Our online survey creator is fast, free and fully customizable.
Create a survey
Why should I create a survey?
A survey is not just an online tool that helps you jot down a list of questions. It’s a great way to gain insights into what your audience thinks, feels, and most importantly—what it wants. Below we’ll go through some tips for creating a free survey and using our software. Suffering from writer’s block? Take a look at our survey questions examples and tips, or if you want to get stuck in with our survey maker straight away, get started . Not sure whether you should be making a survey or a questionnaire? Check out our guide on survey vs questionnaire .
See why Typeform surveys get more responses
Templates for our free survey maker
Take a look at our list of survey & questionnaire templates and examples or pick a template below, use the builder to tweak the questions, touch up the design and you’re good to go. Looking to make a poll? Take a look at our Poll Maker
Employee Engagement Survey
Measure employee engagement with a beautiful template that doesn’t bore people to death. Build a happier and more productive workplace.
Net Promoter Score “NPS” Survey
Learn about about the quality of your customer experience. The smart NPS scoring system filters responses as either brand promoters, passives, or detractors.
Make decisions on single issues with this one-question vote. It’s quick to make and easy to take.
Customer Satisfaction Survey
Truly understand how people experience your brand with this survey.
Employee Satisfaction Survey
Easily measure employee satisfaction to build a happier, more productive workplace.
Brand Awareness Survey
Measure brand awareness to navigate the competitive space.
Student Satisfaction Surveys
Job Satisfaction Survey
Market Research Surveys
Exit Survey Questions
Product Survey Template
Employee Satisfaction Surveys
NPS Score Survey Template
Candidate Experience Surveys
Exit Interview Survey
Customer Development Surveys
Online Poll Maker
Post-Event Satisfaction Surveys
Customer Satisfaction Surveys
Employee Engagement Survey
Brand Awareness Surveys
Survey Design 101
Net Promoter Score®
Website Feedback Survey Template
Before you launch, remember
Taking a survey is probably not the highlight of someone’s day. Respect people’s time and attention. How? Try to consider your target audience as well as what you want from them.
→ How much time and attention is reasonable to ask of my audience for the survey?
→ How motivated are they?
→ Which questions get me the most nuanced and honest answers for the least effort?
→ Will my questions give me information I need to know, or information I just want to hear?
The point of every survey is truth, not approval or validation.
Survey friends, not strangers
If you want people to engage with your content, treat those who take your survey like a friend—even if you don’t know them. To personalize your survey, use Typeform’s Piping feature to address people by name throughout it. Make sure they feel welcome and they’ll return the favor with honest answers.
Open-ended questions provide depth
Surveys can include a number of different question types . A lot of them are “closed”, such as ratings, multiple choice or yes/no questions. People’s attention spans are short, so stick to these for the most part.
The open-ended question (How do you feel about …) is a CEO’s favorite because it invites people to share and go deeper than yes or no. Create a survey with open-ended questions for spontaneous, organic responses. Just be aware that answers might snowball off topic.
Reducing dropout rates
Some surveys (hopefully not yours) don’t give enough options, and sometimes the options given aren’t appropriate. It leaves people feeling like they have to either lie or just drop out of the survey. To prevent this, include an option for Other or None of the above where appropriate.
Survey makers often ask for pointless information, too. Empathize with your audience and cut questions that don’t add value.
How to be conversational
Always use simple, direct language and avoid jargon whenever possible. Using fancy words like tech specs, acronyms or inside jokes makes people yawn. Be clear, casual, and transparent. That way your survey will get more, better quality answers.
Ambiguity is the enemy—no exceptions. All questions and answer options should be crystal clear.
Avoid leading, evocative, and biased language. It ruins people’s trust and compromises the data.
Stay consistent with rating points. Measuring the answer in question A from 1-5 but in question B from 1-25 makes life harder for everyone.
It’s okay to ask a sensitive question, but don’t expect everyone to answer. Give people an out—make sure to add a Prefer not to answer option.
Make it feel good
Here’s a few handy tips on how to use design and style to help people along.
Shorter and smarter
Nothing kills a fleeting attention span like a long chore. Use Logic Jump to make your typeform survey more interactive by allowing it to respond based on how people answer.
Ideally, an online survey should take a maximum of 5 minutes to complete.
A progress bar helps people understand where they are, how much is left, and whether they want to finish the survey.
Personality is the new black
Typeforms let you express yourself while getting valuable data. To create a survey that feels like you, use your brand guidelines or other visuals like images, GIFs, videos, and more.
Welcome and thank them
Don’t forget to state the purpose of your survey. Briefly explain why your answers will be helpful to you and what it means for them before they take your survey. Add a customizable Welcome Screen to get people going.
Last impressions matter, too. Once your survey’s completed, say hasta la vista and thank them for their time in a Thank You Screen . Include a link to a web page, add social media channels, or some other call to action.
It’s not just what you say, it’s how you say it.
Start off with easy, no-brainer questions before you go into sensitive or specific topics. If you want a soft landing as well, you can save demographics questions (age, gender etc.) for last.
However you approach your survey, make sure to treat the it as a conversation, not an interrogation—typeforms let people focus on one question at a time.
Guide your audience with multiple choice questions
Multiple choice questions are easy and quick to take. They’re a natural way to move people toward the finish line, without getting survey fatigue.
This type of question is a great way to test what an audience remembers or prefers, but it’s an ineffective way to explore complex ideas and thoughts.
So what’s the right way to ask a multiple choice question? Your questions should provide purpose and context. The answers have only one job: be different from each other.
Don’t do this:
Regarding citizenship, which of these applies to you? Choose one or several.
*I am a European citizen
*I am an African citizen
*I am an Asian citizen
*I am a North American citizen
*I am a South or Central American citizen
Which citizenship(s) do you hold?
*South or Central American
Structure your question clearly enough for people to understand it right away. If your audience gets confused or annoyed by repetition, they’re likely to ditch your survey.
Want some educational inspiration?
Employee Retention Strategies
Qualitative vs Quantitative Research
Customer Retention Strategies
Post Event Survey Questions
Market Research Processes
Types of Market Research
How To Conduct A Survey
Survey VS Questionnaire
Market Research Questions
How To Analyze Survey Data
Customer Service Tips
Integrations are the cherry on top
Integrations help you do even more with the data you collect. Here’s a few ideas you could do once people have completed your survey.
Use Google Sheets to keep data tidy
Analyze on-demand. If you’re a marketer or entrepreneur, use our Google Sheets integration to manage your results or share them with someone who doesn’t have a Typeform account. If you’re sending out customer satisfaction survey questions , you’ll want to know where the most pain points are. If you’re a teacher, you may want to track student results or feedback for you.
Send captured leads to MailChimp
If your goal is to collect leads, our survey creator’s MailChimp integration is just what you’ve been looking for. After setting up the integration, all you need to do is include questions for name and email, and your typeform will automatically send the contact info straight to MailChimp.
Update Intercom contacts with new leads
If you use Intercom, you can transfer valuable customer data from your survey straight to your Intercom CRM account.
Send certificates or vouchers via Gmail
Once someone has completed a survey, you might want to automatically send them a voucher or certificate of completion. Just craft up a nice email, and integrate your Gmail account with Typeform.
These are only some of the hundreds of free online tools you can use with Typeform to make your survey, form, or quiz even smoother. Others include Google Drive , Dropbox , and Salesforce .
How you ask is everything.
- » Blog
3 Facebook Survey Tools You Will Love
Facebook, Facebook, Facebook. It’s hard to get through any internet focused blog without reading something about Facebook. It has become so common that refraining from using the company in articles has become a challenge and at the same time, a breath of fresh air.
We all have started to try to find other examples of sites and options for marketing that don’t include the social media giant. However, for surveys and understanding your customer base, nothing can beat Facebook.
We’re going to go through why Facebook is so necessary for a quality survey. We will also look at some interesting apps that will help you to reach your goal of a loyal audience and build your customer base.
The three major advantages of Facebook polling
1. Comprehensive metrics
Facebook is an undeniably huge database of information collected from millions of people, including your audience and potential customers. At times, people share much more about themselves than they probably should, and this is all stored on Facebook’s servers. Why does this matter?
It matters because this data can help you analyze your responses much better and with more detail than a classic poll. Many Facebook survey tools allow you to use the already available information to narrow down your respondents by:
They then use a scale to mix and match these demographics.
2. Easy to obtain a large number of respondents
I bet just about everyone you know has a Facebook profile. It is so integrated into our lives that the average smartphone user checks their Facebook 14 times a day. This means that there is already a large amount of active people who are readily available to take your survey. Facebook allows you to gain much more respondents in a much shorter amount of time than if you used classic survey methods.
3. Low cost
Small businesses, new businesses, and even large businesses need to cut costs where it makes sense. Traditional polling can be very expensive which often mitigates the final outcome of a survey. However, most Facebook polling solutions are very cheap and can offer more than enough information to make smart changes and to help generate more effective content.
3 Facebook survey tools
Facebook used to offer its own polling service but it has since been shut down as it was quite honestly useless. Sure, if you needed to make a painless poll to get an answer quick without having to analyze it, it worked.
However, most users needed to gather real data to achieve real goals, and so 3rd party applications started taking the lead. These three applications are some of the most popular and affordable ways for just about anyone to get actionable results from their survey.
Cup.li is a great new tool for marketers because of the amount of options you have for analyzing and segmenting your data. Once you sign up for Cup.li, you will see the sheer amount of ways that it allows you to collect and utilize your respondent’s information.
- 3 question types- Matrices, Open-Ended, and Close-Ended, plus private interviews Multiple Demographics- sort by gender, marital-status, age, and education
- Analytics- mix and match demographics to pinpoint results and share
- Real Time Monitoring- you can receive and analyze your data as it appears
Cup.li is designed for “deep market analysis” which allows for a very comprehensive look at your customer an audience base. It was developed with digital agencies and major brands in mind, because of Cup.li’s extensive analytical tools that allow you to isolate segments of your respondents and analyze each group individually, all together, or comparing multiple demographics. However, at the same time it is very user friendly with an intuitive user interface. I really like how the designers created this tool, because it allows novices to have access to the big boy toys.
Polldaddy has been a go to tool for marketers and internet stars alike.
This is because it offers three tiers of accounts.
1. Free – this limited account is great for starting out and gives you all of the tools you need to start getting real data. Of course, as you get more experienced, it might make sense to upgrade so you can really take advantage of all the tools and analytics that are offered.
2. Pro– This account requires a yearly payment and is the middle of the road. You get your own custom url, enhanced security, 24/7 support and many more upgrades that can make your surveys more flexible and detailed.
3. Corporate– if you really need everything they’ve got, the corporate account is available, albeit for a price. However, you can export the results in many formats, 50k participant email invites/month, and 10 users can use this account.
The great thing about Polldaddy is the 30-day money back guarantee. I really liked this because of my problem where I always have to have the best thing out there, and then after I spring for it, I realize I really don’t need it. Polldaddy’s money back guarantee was really appreciated because it helped enable my habit while making sure I don’t have any bad symptoms.
Even if you can’t afford the corporate account, they all are unlimited in terms of the amount of surveys, polls and quizzes, and unlimited in the amount of data that can be collected. This makes it so that even the free version can be quite useful to real marketers and businesses.
Poll is an old standby. It is the most widely used because of its simplicity and interface that looks like it is part of Facebook already. Kremsa, the company that created Poll, has been creating solutions for startups and businesses for years and integrate their app into Facebook very well.
This app is really helpful for people just starting out because it offers:
- Promotion- they can promote your poll to their 100,000+ user base
- Flexibility- you can continue to edit and tweak your poll even after it is active
- Photos- you can add photos to your poll to engage and help your respondents
This is a great option if you are just starting out and want to get your feet wet in the art of crafting questions and understanding your audience. Everyone knows Poll, and anyone getting into surveys has probably used it at one time or another, so if just some light polling is your thing, then its worth a look.
Survey tools are a cheap but effective tool
Whenever you are starting a business or trying to help one progress, you are going to spend money. This money may be in the form of time or cash, but nonetheless you won’t attain success for free. This is why I think it really is important for people to start taking advantage of these low-cost applications that will actually make a difference.
I say they are low-cost because they are easy to understand and use, they are cheap or free in terms of money, and the result of using them will be a tangible improvement that will increase worth. There are not too many things left in business that can do this.
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About Jeff Bullas
He is the owner of jeffbullas.com . Forbes calls him a top influencer of Chief Marketing Officers and the world’s top social marketing talent. Entrepreneur lists him among 50 online marketing influencers to watch. Inc.com has him on the list of 20 digital marketing experts to follow on Twitter. Oanalytica named him #1 Global Content Marketing Influencer. BizHUMM ranks him as the world’s #1 business blogger. Learn More
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